"As of July 10, Disney’s stock stood at about $88. Even after it brought back CEO Bob Iger in recent months, the company’s stock remains far below its early 2021 peak of $200 per share."
Walt Disney World crowd sizes over the July 4th long weekend were “shockingly” thin, according to tracking data provider Touring Plans, which predicted that the low-attendance trend seems poised to continue amid ongoing conservative backlash to what some describe as a woke agenda.
“This is not normal. These are not peak summer crowds. These are shockingly low crowds,” wrote Becky Gandillion of Touring Plans in a blog post in which she detailed some of the dismal data.
Touring Plans uses a 10-point scale to measure crowd size. The latest data show that June 27–29 scored a six on each of the days at Disney’s theme parks on average. This was followed by a crowd level five on June 30.
The numbers then plunged to a reading of two on July 1, rising to a three on July 2 and a four on July 3.
Some individual theme parks saw worse numbers than the average, with the EPCOT theme park at Walt Disney World Resort in Florida notching a crowd level one on July 1.
“This is madness in a chart. We have a park at a crowd level eight and a park at crowd level one just three days apart,” Gandillion wrote in commentary on the data. “We almost never see that, outside of party season at Magic Kingdom.”