Bed, Bath, & Beyond has announced that it will seek bankruptcy protection from creditors and close all of its stores after 56 years in business. It has been coming for a while, so markets aren’t exactly shocked. But it’s yet another example of the slogan “Go woke, go broke.” The company replaced merit with management quotas, seeking 50 percent tokenism at the upper levels and 25 percent at other levels. And when the owner of My Pillow became a vocal supporter of Trump, they dumped the whole product line even though it was among the best sellers.
And now, look at the results. My Pillow is doing great business while Bed, Bath, & Beyond is going belly up.