It's apparently a lot of money to AB

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Posted by Ed Gooding (VA) on April 14, 2023 at 16:36:17 [URL] [DELETE] :

In Reply to: Re: Hey bud, get woke and go broke posted by Bob on April 14, 2023 at 14:13:10:

By Mark A. Kellner - The Washington Times - Updated: 5:03 p.m. on Friday, April 14, 2023

After a week-long $6.6 billion loss in share value, executives at AB InBev, the parent company of Anheuser-Busch’s Bud Light brand, have decided to shelve its “partnership” with Dylan Mulvaney, a transgender “influencer” whose appearance on a can triggered a nationwide backlash.

Brendan Whitworth, Anheuser-Busch CEO, issued a statement that effectively repudiated the Mulvaney deal, although it did not reference the personality by name. “I am responsible for ensuring every consumer feels proud of the beer we brew,” Mr. Whitworth wrote. “We never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer.”

News of the walkback surfaced Thursday when Rogan O’Handley, who publishes an online newsletter called “DC Draino,” tweeted that marketing for Bud Light had been “put on hold.” A week earlier, Mr. O’Handley asserted sources within the firm told him corporate executives were “angry” at the release of the Bud Light can with the influencer’s image.

He wrote, “It wasn’t posted on any [Anheuser-Busch/Bud Light] social medias [sic] & the leading theory is that a Leftist manager secretly did it on their own to push trans agenda. New PR statement expected. Possible lawsuit…”

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