Tractor Supply ditches DEI goals and LBGTQ agenda in shocking memo; the tide is turning

Opponents of corporate sponsorship of the “woke” culture wars notched another victory when Tractor Supply announced that it had caved to pressure and would no longer support the DEI and LGBTQ+ agendas.

The agricultural products retail chain which is one of America’s largest farm supply sources and is immensely popular with rural conservatives was the target of calls for boycotts over its CEO’s support of left-wing policies, including the establishment of a DEI council and advocacy for radical gender ideology.

Conservative journalist/influencer Robbie Starbuck brought attention to CEO Hal Lawton’s support for LGBTQIA+ employee training, funding pride/drag events and sex changes, the company’s DEI Council and DEI hiring practices, Pride month office decorations, climate change activism and LGBTQIA+ work events to call for a boycott. “We must make our voices heard. Hal Lawton needs to understand that we don’t want our hard earned money spent on these woke priorities,” he said in a post to the X platform. “The kind of sex you like is not an appropriate topic for work. Events built around the kind of sex people like to have should not have kids at them and should not be funded with the money we spend at Tractor Supply.”

Now the company has walked back its embrace of the controversial “woke” leftist principles, wisely choosing to not alienate loyal customers and suffer a similar fate as Bud Light and Target.

“We work hard to live up to our mission and values every day and represent the values of the communities and customers we serve. We have heard from customers that we have disappointed them. We have taken this feedback to heart. Going forward, we will ensure our activities and giving tie directly to our business,” Tractor Supply said in a Thursday statement.

Among the changes put into place in response to customer outrage, the company will no longer supply info to the fascist homosexual pressure organization the Human Rights Campaign, a vicious entity that bullies corporations into compliance with the LGBTQIA+ agenda.

The company also says it will “Further focus on rural America priorities including ag education, animal welfare, veteran causes and being a good neighbor and stop sponsoring nonbusiness activities like pride festivals and voting campaigns.”

In addition, Tractor Supply will “Eliminate DEI roles and retire our current DEI goals while still ensuring a respectful environment” and “Withdraw our carbon emission goals and focus on our land and water conservation efforts.”

“We will continue to listen to our customers and Team Members. Your trust and confidence in us are of the utmost importance, and we don’t take that lightly,” the company said in its statement.

It may be slow, but the tide is turning against the racists and degenerates who have undermined traditional American values.

More good news.